Marketing Secret: Be a Name Dropper by George Torok
What's in a name? Could be millions. If you were a movie producer and you wanted a "name" to help you reap millions - you would pay $10 to $20 million for Bruce Willis, Julia Roberts, Jim Carrey or Arnold (when he returns to Hollywood...he said he'd be back). You know the money has no relation to their "acting" ability. It is the name that is valuable - the name that sells.

Imagine if you had the power of these names promoting your business: Wayne Gretzky, Lance Armstrong, Venus Williams, William Shatner or Celine Dion. Some companies paid millions to associate their products with these names. Why? Because there is something special in a name. A name conveys credibility, acceptance and emotional hunger. I want to be like him or her.

"I don't know the key to success, but the key to failure is trying to please everybody." Bill Cosby

Canadian universities figured this one out. They sold the marquee fo ... Read more »