Buying Radio Read This and Don't Waste Your Money Buying radio? Then find out how to make the most of your investment. No doubt you�ve listened to, and then quickly deleted, messages from account execs from your local radio stations. Maybe you�ve even entertained them in your office. Hopefully you didn�t have to sanitize your phone or office afterwards. Well, radio can be great way to garner awareness cheaply... ahem, inexpensively... if you do it right. Remember... 97.823% of all radio ads S-U-C-K. That leaves you to carry the banner for great radio advertising. And when you do, you will get noticed. Believe me, you will get noticed.Why do so many radio ads suck? Between the screaming car ads, and nasally voiced business owners who should never get anywhere near a microphone reading their own ads, and the next �turnkey� business opportunity, they are all dressed in their plaid suits and resorting to hucksterism. They want your money and they want it now.They forget one thi ... Read more »